Toyota, Nike, Adidas, Microsoft, Nokia, Coca-Cola... every day you will come across major brand names. Many are known throughout Europe, some across the entire world. This is often accomplished due to the result of a perfect communication strategy. When does the customer love a product? …and when does he or she buy it?

The exciting world of promotion: stirring and difficult at times, with daily upcoming challenges. Perhaps you feel like developing a new product in a team and launching it on markets worldwide? Or working in the booming foreign business segments of a trade company? You see: marketing is more than mere advertising and dashing logos. For a company a goal oriented, efficient market performance is not only a matter of making profit but also of surviving in a highly competitive business world. Only if the right decisions are made, only if the best assets are in place, will your brand be the best. And only then will your enterprise continue to exist in global competition in the long-run.

If you want to be involved in these market processes, then our study course International Marketing (IM) is the right choice for you. All main points of the market process, from market research and market analysis through strategic market planning to the operative conversion, for example in advertising, are part of the study course.

International Marketing contains all necessary professional skills and experience areas, which are of great business value in the international economic process. Students learn the theory, but also how to apply it. Simultaneously they learn how to continuously expand their skills. The assignments include tasks such as product development, market analysis and evaluation, strategic planning in a national and international context, developing and executing efficient marketing programmes or managing a department with an economic and ethical responsibility.

All main points of the market process, from market research and market analysis through strategic market planning to the operative conversion, for example in advertising, determine the study course. Not only the most familiar classical consumer goods are the centre, also the marketing for non-profit organisations (for example charity or cultural areas), for public sector like commerce, banks, insurance agencies or tourism and the meaningful area of B2B-market (e.g. of capital goods) play a relevant role. During the process you will gain a clear insight in classical business management fundamentals and you will acquire relevant soft skills.

Perspectives in all sectors and all branches are open to graduates of the study course International Marketing.
 
Examples of functions and positions in companies in the BtoC and BtoB field:

Junior Product Manager, Product Manager, Brand Manager, Category Manager (Trade), Marketing Assistant, Sales Assistant, Assistant to the Sales Management/General Management, Marketing Manager, Junior Sales Manager, Sales Manager, Area Sales Manager, Internal and External Sales, Sales Trainer, Export Manager, Marketing Controller

In the Trade and Service Sector:

Sales Manager, Marketing Manager, Customer Care Manager, Trade Manager, Key Account Manager, Sales Trainer, Market Researcher, Management Consultant, Marketing Consultant, Contact Man in Agencies, Advertising Manager, PR Manager, Copywriter, Creative/Art Director, Direct Marketing Manager, Event Manager, Telemarketer, Online/Internet Marketer

As independent entrepreneur:

Business start-up, General Manager, Branch Manager, etc.